IDEAlliance Expands to Europe and India


IDEAlliance Expands to Europe and India
Growing worldwide adoption of IDEAlliance best practices and programs driving international growth

Today, IDEAlliance® - a not-for-profit trade association of more than 1300 member companies – announced a significant expansion of its global operations, with the addition of International Affiliates in Europe and India. IDEAlliance-Europe and IDEAlliance-India join current International Affiliates in China, South Korea, Mexico, and Columbia, expanding IDEAlliance’s growing influence in the worldwide development and adoption of media production standards and best practices.

Print and electronic media service providers from every corner of the world are increasingly integrating IDEAlliance specifications into their production workflow, including G7®, GRACoL®, SWOP®, PRISM®, PSV®, among others. IDEAlliance resources, including Color Management Professional Certification, G7 Process Control and eMediaPro Certification and Qualification programs are setting the bar worldwide for quality and capabilities in an integrated media production and distribution workflow.

Directing the IDEAlliance-Europe Affiliate, Elie Khoury, Senior Technical Advisor for UNIC, the French Graphic Industry Association, commented, “UNIC is proud to be part of the select group of IDEAlliance Affiliates, working to help the printing industry work better and respond to the challenges  and opportunities it is currently facing.”

Naresh Khanna, Editor, Indian Printer and Publisher and Director for Ipp Services, Training and Research, commented on becoming an International Affiliate for IDEAlliance, “IppStar is keen to bring IDEAlliance's colour management training and G7 certificate programs to India. These programs will forward our work in the improvement in colour reproduction and quality standards of a vibrant print and packaging industry. We are fortunate to enjoy the trust of the graphics arts community in a region where there is still double digit growth in print and packaging, and where brand owners are becoming increasingly demanding."

International Affiliates promote and develop IDEAlliance programs for their local networks of technology and service providers, as well as offer individualized member services and benefits. David Steinhardt, IDEAlliance President and CEO, commented, “The work of IDEAlliance is global because media production is global. The demands of international business requires IDEAlliance to communicate and train in different languages and build specifications and best practices for a worldwide platform. IDEAlliance commits to meet the diverse needs of a global membership through its Affiliate partners. We welcome their support in advancing media production.”
For information on the IDEAlliance International Affiliate program, contact Joe Fazzi, This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 913.839.9623. To contact an IDEAlliance International Affiliate, go to:

About IDEAlliance®
IDEAlliance® (International Digital Enterprise Alliance) is a global community of content and media creators, and their service providers, material suppliers, and technology partners. The Association identifies best practices for efficient end-to-end digital media workflows - from content creation through delivery. Through its active committees, educational conferences, webinars, training and certification programs, IDEAlliance provides its members the forum for the exchange of information that results in the creation of the media production industry's most valued standards. 703.837.1070